Turn data into decisions,
not dashboards.

Actionable audience insights that drive content strategy, subscription growth, and revenue — not vanity metrics sitting in a chart nobody reads.

2.4×
Average subscription conversion lift
89%
Churn predicted before it happens
Real-time
Insights — not last week's export
Audience Intelligence Dashboard
Live
84,210
↑ 12.4%
Active subscribers · 30d
Politics
82%
Business
67%
Lifestyle
45%
Sport
38%
4.2m
Page views today
68%
Retention rate
$38
ARPU / month
What it enables

Audience insight that drives
real action.

MediaStack Audience Intelligence connects every data signal — web, social, video, subscriptions — into a single view, then surfaces the insights your editorial and commercial teams can act on today.

Unified data view
Churn prediction
Cohort analysis
Content scoring
Revenue attribution
Real-time alerts
01 · Unified View

One view across every data source.

Audience data from web, social, video, email, and subscriptions — unified into a single source of truth. No more reconciling five different reports to understand what's actually happening.

  • Web analytics, social, video, and subscription data in one place
  • Cross-channel attribution for every content piece
  • Audience segmentation by behaviour, not just demographics
  • Historical trends with real-time overlays
Result
Editorial and commercial teams work from the same numbers for the first time.
02 · Churn Prediction

Know who's about to leave — before they do.

Predictive models trained on media subscriber behaviour surface at-risk accounts days or weeks before cancellation, giving your team time to act with targeted retention campaigns.

  • Churn risk scoring across your full subscriber base
  • Automated alerts when high-value accounts show warning signs
  • Engagement decay patterns tracked by segment
  • Recommended retention actions surfaced automatically
Why it matters
Acquiring a subscriber costs 5× more than retaining one. This closes the gap.
89%
churn predicted in advance
31%
reduction in involuntary churn
03 · Content Performance Intelligence

Know what content grows your business, not just your traffic.

Every story is scored not just for pageviews — but for its contribution to subscriber acquisition, retention, and lifetime value. Surface the content types that actually move revenue.

  • Content-to-conversion scoring per article and beat
  • Reader journey mapping from first visit to subscription
  • Topic clustering to identify underserved high-value audiences
Result
Editorial strategy aligned with business outcomes — not just what gets the most clicks.
Content performance by beat · Last 30d
Conversion rate
Investigations
7.8%
Politics
6.2%
Business
5.4%
Culture
3.8%
Sport
2.2%
Cohort Subscribers 30d Retention Trend
Q1 2026 12,400 84% +3.1%
Q4 2025 9,800 79% +1.4%
Q3 2025 8,200 71% −2.0%
04 · Revenue Attribution

Trace every dollar back to a content decision.

Full attribution chain from first touchpoint to paid subscription — so you know exactly which editorial choices, distribution channels, and audience segments are generating revenue.

  • Multi-touch attribution across web, social, and email
  • Revenue per article and per journalist
  • Channel ROI by acquisition source
Result
Better editorial investment decisions grounded in commercial reality.
05 · Real-time Alerts

Surface the signal in the noise, instantly.

Configurable alerts notify your team when something unusual happens — a story going viral, a subscriber segment declining, or a paywall performing above or below benchmark.

  • Custom threshold alerts by metric and segment
  • Anomaly detection on traffic and conversion patterns
  • Daily and weekly digest reports for leadership
Why it matters
Your team reacts in minutes, not days. Opportunities captured. Problems stopped early.
06 · Editorial Decision Tools

Insights your editors can act on in the morning meeting.

Intelligence designed for editorial workflows — not just data scientists. Daily briefings, story performance scores, and audience gap analysis delivered in plain language.

  • Morning editorial briefings with overnight audience data
  • Story pitch scoring based on audience appetite
  • Audience gap analysis — what your readers want that you're not covering
Result
Better decisions. Faster execution. Stronger audience growth.
The shift

From reporting what happened to knowing what to do next.

"Most media companies have data. Very few have intelligence. The difference is whether your team can act on it before the moment has passed."
The MediaStack Team — Built inside real newsrooms, not in a lab
Get Started

See your audience
in a whole new light.

We'll show you exactly what Audience Intelligence looks like with your own data — not a generic demo.

Request a Demo